As the COVID-19 epidemic and digital disruption continue to compound the complexity of corporate problems and decision-making processes, decision intelligence, a relatively new field, is getting increasing industry attention lately.
According to Gartner’s predictions, more than a third of major firms will employ analysts practicing decision intelligence by 2023. This field offers a framework to help data and analytics practitioners build, model, align, implement, track and modify decision models and processes relevant to business results and performance.
Understanding Decision Intelligence
Many different disciplines are brought together to create, model, coordinate, monitor, execute and tune decision models and processes in this practical realm known as decision intelligence. Decision management (including sophisticated nondeterministic approaches; decision support and agent-based systems), as well as techniques like predictive diagnostic, and descriptive analytics, are included in these fields.
Decision intelligence is a brand-new field of study that examines how people make decisions when faced with a plethora of alternatives. People may utilize data to enhance their lives as well as the world around them by combining applied data science, social science, and managerial science into a single field. We need it now more than ever to be prepared to lead AI initiatives and create goals, KPIs, and safety nets that can handle large-scale automation.
Making a calculation versus making a decision
Not all outputs/suggestions result in a final answer. An irreversible allocation of resources constitutes a decision in decision analysis language. You haven’t made a decision until you’re able to change your mind for free.
Decision intelligence over mind
Back in the previous century, it was popular to give accolades to anyone who managed to cram a lot of math into a human task. You can perform better than random chaos with a quantitative approach of data science, but there’s always room for improvement.
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Mathematical strategies that rely solely on logical reasoning have a tendency to underperform.
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Pure mathematical rationality without knowledge of decision-making and human behavior can be naïve and underperform when compared to strategies that combine both quantitative and qualitative aspects.
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When it comes to solving problems, humans are satisfiers, not optimizers, which is another way of saying that they cut corners.
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When it comes to human beings, we are satisfiers rather than optimizers, which is to say that we’re content with what’s good enough rather than flawless. Considering how shocking it was to the hubris of logical, god-like, and faultless Man, this idea was nominated for the Nobel Peace Prize.
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We all utilize cognitive heuristics to save time and effort in our daily lives. When we’re running from a lion on the savannah, for example, trying to calculate the best route would get us eaten before we’d even begun. Because our brains consume a fifth of our energy expenditure although weighing only 3 pounds, satiating our desires lowers our caloric intake, which is good news for those of us trying to maintain a healthy weight loss goal. (Are you sure you don’t total more than 15 pounds?)
Decision Intelligence as a moment
As customer needs shift and new digital competitors emerge, it is increasingly important for today’s enterprises to transform into analytics and AI-driven businesses that can adapt quickly to these new challenges.
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The capacity to make data-driven decisions in real time is crucial in a variety of scenarios and resource-intensive industries, and emerging technologies can help organizations achieve this. It’s not a simple task, though, to achieve operational AI success As a result, decision intelligence helps to speed the operationalization of AI or ML to support high-quality, trustworthy decision making, rather than focusing on the ML algorithms themselves.
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It is difficult to forecast model behavior in a commercial context because of the lack of ability to identify prospective threats. ML algorithms can be used to link decision-making and processes to decision models.
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Artificial Intelligence (AI) can help companies make better operational decisions, but they must trust the AI outcomes. Decision intelligence can reduce bias while still allowing for human intuition, expertise, and judgment.
Uses of Decision Intelligence
Decision intelligence systems are already being used by businesses across a wide range of industries and use cases, despite the fact that adoption is still at a very early level.
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Based on the client’s income and other financial information, financial services can process credit applications for loans such as mortgages and vehicle loans.
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Inventory optimization and warehouse management based on demand forecasts are key components of retail supply chain management.
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To cut down on wasteful transportation, the logistics industry is turning to real-time truck and freight optimization.
There are some researchers who believe that decision intelligence is the next evolutionary step in AI’s progression. Decision intelligence may have an impact on businesses in a variety of ways in the future. AI systems with more powerful processing capacity can provide the most lucrative solutions for corporate executives to make rapid, accurate, and reliable decisions. In addition, AI agents can make decisions on their own, drawing on the skills and traits of a department head.
Optimizing Decision Making
Data scientists may help businesses do more with less by maximizing data and analytics and new technologies for better decision-making, and this goal can be achieved by data scientists.
In order for data scientists to ask the correct questions about their data, they need all of the tools at their disposal. The use of decision intelligence can help business professionals gain useful, actionable insights and recommendations for their company’s operations.
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