Infinix x WGSN, a cutting-edge tech brand designed for young consumers, has partnered with global trend expert WGSN to launch the 2025 Smartphone Color Trend Report. This report combines WGSN’s deep knowledge of global trends with Infinix’s innovative tech expertise to highlight key design trends for the future.
Together, they’ve introduced three standout colors for 2025: Violet Garden, Misty Aqua, and Blossom Glow. With this collaboration, Infinix aims to bring trendy, Infinix x WGSN personalized designs to its new ZERO 40 Series, offering a more creative and tailored experience for young users.
Who Is WGSN?
Infinix x WGSN (World Global Style Network) is a leading trend forecasting company that helps businesses predict future trends across fashion, design, and tech industries. By analyzing consumer behavior, cultural changes, and market dynamics, WGSN offers key insights that guide companies in product design, marketing, and innovation.
6 Global Trends Shaping 2025: “STEPIC Drivers“
The Infinix x WGSN 2025 Trend Report identifies six key global forces, known as “STEPIC Drivers,” that will shape the economy, technology, and culture by 2025. These include political instability, economic uncertainty, the decentralization of digital culture, new migration patterns, the rise of the space economy, and AI-powered synthetic creativity. Together, these trends will reshape industries and influence the future of businesses.
In response to these trends, three core emotional needs have emerged among young consumers:
- Idleness: A need for personalization and self-expression in a busy, complex world.
- Radical Acceptance: A desire to reconnect with nature and find balance in a fast-paced environment.
- Rational Optimism: Hopefulness driven by faith in technological advancements.
According to Infinix x WGSN, future designs will focus more on natural materials, textures, and geometric patterns, offering young consumers a sense of individuality and high-quality design.
Infinix ZERO Series Global Trends Meet Design Innovation
Infinix ZERO Series
As smartphones become a key part of personal style, colors have become a crucial way for people to express themselves. Recognizing this, Infinix has applied the insights from WGSN’s 2025 Smartphone Color Trend Report to its new ZERO 40 Series, creating a lineup of trendy, vibrant smartphones.
Yuan Zou, IMC Director at Infinix, explained the vision behind the ZERO 40 Series: “Colors aren’t just about design; they’re about listening to the world and understanding our users. Today’s consumers want minimalism and high-quality design, while embracing natural, health-conscious lifestyles. This inspired us to use soft, natural tones and textures in the design of the ZERO 40 Series, like the leaf vein stone pattern that brings a sense of peace.”
Weiqi Nie, Product Director at Infinix, added, “Our confidence in technology is driven by Rational Optimism. The ZERO 40 Series captures this through its innovative design. The velvet sand craftsmanship gives the phone a refined, premium feel. With thoughtful color choices and high-quality materials, the design creates a comforting and elegant user experience.”
3 Color Trends for 2025 Bringing Stories to Life Through Color
In partnership with WGSN, Infinix has introduced three stunning colors for the ZERO 40 Series, each designed to reflect key trends for 2025:
- Blossom Glow: A soft pink that represents hope and renewal, similar to blooming flowers. The velvet sand finish gives it a luxurious feel, reflecting light in a way that enhances its warm, positive energy. Perfect for those seeking self-expression and inner balance.
- Misty Aqua: A refreshing light blue inspired by nature’s calm and vitality. Modern and versatile, Misty Aqua transcends gender and season, making it a great choice for any occasion. Its smooth texture and vibrant sheen add a touch of style to your everyday life.
- Violet Garden: A deep violet that symbolizes creativity and individuality. This rich, bold color creates a sense of calm and mystery, perfect for users who want their smartphone to reflect their unique personality and flair.
Through these carefully chosen colors, Infinix x WGSN is elevating the smartphone experience by turning technology into an art form that allows users to express themselves like never before.
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